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It’s Easy to Enter
Three Communications
Divisions: Management, Skills and Creative
Submission Deadline: July 24, 2008
Late Submission Deadline: July 29 (Late Fee
applies)
Sorry, we cannot qualify or judge entries received after the final
deadline, nor can we
refund entry fees
for disqualified entries.
Entry
Requirements
Work that was produced and completed or substantially completed
between July 1, 2007 and June 30, 2008 is eligible for entry into the
2008 Silver Quill competition.
To
be eligible for consideration, entries must be received before 5 p.m.
on July 24 or July 29 (Late Fee applies).
How to Enter
Your entry should include:
1. ENTRY FORM: Please print or type. Send two
completed forms (original and one copy) with each entry. You may send
one check covering all your entry fees.
2. PAYMENT: include
credit card information or attach check for full amount payable to
IABC Heritage Region Silver Quill
1. One
check may be submitted for multiple entries.
2. Click
on the menu above right for the fee schedule.
3. Entries
not accompanied by fee payment will be disqualified.
4. Entries
received with the wrong entry fee will be judged, but results and any
subsequent award will be held pending receipt of correct fee payment.
3. WORK PLAN:
Submit two copies. See additional information below.
4. WORK
SAMPLE: Submit two copies. See additional information
below. Entries
that do not include two copies of the Entry Form, the Work Plan and
the Work Sample may be subject to disqualification. Review
our final checklist before you send!
5. MAILING
INSTRUCTIONS: Send entry forms,
payment or payment information, work plans and work samples by the
deadline to:
IABC
Heritage Region Silver Quill Awards
c/o IABC Washington
10378
Democracy Lane, Suite A
Fairfax,
VA 22030
6. SHIPPING INSTRUCTIONS: If you
ship your entry, please arrange for tracking so that you have proof
that your entry arrived on time and at the correct location.
7. ENTRIES WILL NOT BE
RETURNED
Work
plans must be printed on 8.5 X 11-inch pages, no columns, with at
least ˝-inch margins and a minimum font size of 10 points. Work plans
should not exceed two pages.
All
entries must be contained within a one-inch or smaller binder or
folder UNLESS a single piece of your work sample, such as a
videotape, book or three-dimensional item, is critical to the entry
and exceeds the dimensions. In this case, you may package the entry
to accommodate your work sample; however, the supporting material
must meet the size requirements.
Work
plans must include the following subheadings:
- Entrant’s name(s)
- Title of Entry
- Division or
Category and subcategory (if applicable)
- Organization’s Name
- Client organization
or outside agency (if applicable)
- Time Period of
Project – the entry must have produced measurable results
between July 1, 2007 and June 30, 2008. If the entry is a
multi-year project or program, only the materials related to the
above-named time period will be considered.
- Brief description –
submit two or three sentences that IABC can use to describe your
entry.
WORK
PLANS SHOULD CLEARLY IDENTIFY AND ADDRESS EACH OF THE FOLLOWING:
- Need/Opportunity – describe the
issues faced, outlining any impact on performance, reputation,
image, profits, participation, etc. along with any formal or
informal research findings that support your analysis of the
need or opportunity.
- Intended
Audience(s) – include the key characteristics (needs, preferences,
demographics, etc.) that you took into account in developing
your solution, including any research you conducted.
- Goals and
Objectives – realistic, measurable expected outcomes
- Solution Overview – tell us what you
did, how and why you did it. Identify key messages, tactics and
communication media.
- Budget and
challenges – include the project’s costs and describe any
limitations or challenges that you faced, including special
circumstances and how you addressed them.
- Measurement/Evaluation
of Outcomes – how did you measure results?
WORK
PLANS SHOULD CLEARLY IDENTIFY AND ADDRESS EACH OF THE FOLLOWING:
- Project summary – Give an overview
of the project, including the business need or opportunity your
creative solution addressed
- Intended
audience(s) – describe the needs, preferences and demographics you
took into account in developing your solution
- Objectives – what were the
expected outcomes? How did they contribute to the business need
or opportunity
- Key messages/themes – what did you
hope to convey
- Creative Rationale – summarize your
creative solution and the logic that supported it
- Results – in what way did
you achieve your objectives? Discuss your budget, resources and
schedule.
The
work sample contains the supporting material illustrating your
communication program – videotapes, publications, design work,
writing, photography, software.
You
may include scripts, an executive summary of research results, the
media buy, etc. The work sample should represent the scope of your
work.
TECHNICAL
SPECIFICATIONS
ELECTRONICS
/ DIGITAL ELEMENTS
Electronic and interactive work samples should be viewable on Windows
or Macintosh equipment. Please indicate Windows or Macintosh on your
work sample.
For
web sites, provide the URL or IP address of the site in your entry.
For intranets or limited, secured access sites, consider submitting a
“Tour of Work Sample” on a CD-ROM. Electronic entries will be
disqualified if they contain viruses, if they disable or require
disabling of any part of the computer system used in the judging, or
if judges cannot view or install work samples using the instructions
provided.
Include
a summary of your electronic submission (screen shots with captions,
storyboards of select scenes, etc.) Send color photos of large or
heavy items.
PUBLICATIONS
Submit three consecutive issues as one entry, whether the publication
is print or electronic. For semi-annual publications, submit both
issues. For annual publications, including annual reports, submit one
issue. Indicate the frequency of publication in your work plan.
PHOTOGRAPHY
Submit your entry in the context in which it was used. Where the
photo format was oversized, submit photos no larger than 8 X 10
inches of the entire project along with individual photos as
necessary to convey the project’s scope.
PROGRAMS
AND CAMPAIGNS
Enclose representative samples of multiple program elements including
photographs of large or bulky items.
WRITING
SAMPLES
Provide tearsheet or other evidence of use. For recurring features or
columns (Category 19), submit three different samples as a single
entry. For scripts (Category 18), submit typed entries on 8.5 X 11-inch
paper.
VIDEOTAPES
Submit
on VHS videotape cassettes
Fees & Deadlines
- All Entries must be
Received by 5 p.m. EDT July 24, 2008 OR July 28,
2008 (Late Fee applies)
- IABC Member: $85
per Entry (Late Fee: Additional $15 = $100 per Entry)
- IABC Non-Member:
$110 per Entry (Late Fee: Additional $25 =- $135 per
Entry)
- Entries not
accompanied by fee payment will be disqualified.
- Entries received
with incorrect fee payment will be judged, but results and any
subsequent award will be held pending payment of correct entry
fee.
-
For your convenience, we have
created an entry fee form.
Questions
For More Information please contact,
·
Joy Lovejoy, ABC,
Silver Quill Co-Chair at 513-574-3030 or e-mail grcjoy@aol.com
·
Lesley Morrey,
Silver Quill Co-Chair at 860-290-7019 or email ct-webmaster@iabc.com.
Judging
- Judges are selected
by invitation from among the region’s Accredited Business
Communicators (ABCs) and past Gold Quill and Silver Quill
winners.
- All entries are
judged by a panel of Tier 1 judges. Entries with a
qualifying score from Tier 1 panel will be advanced for judging
by a panel of Tier 2 judges.
- Judges may
designate Best of 2008 Award, Best
of Division Awards, Awards of Excellence and /or Awards of
Merit.
- Judges are not
required to give awards if no entries qualify.
- All
decisions made by the judges are final.
Notification of Winners
Award
winners will be notified by email, August 25-26, 2008. Awards will be
presented at our 2008 IABC Heritage Region Conference, October
12-14, in Hartford,
CT., and by local
chapters.
Entry Evaluations
- Written evaluations
will be sent to all entrants via e-mail, August 26-September
5, 2008.
- Judges will
evaluate all entries based on consistent quality criteria
specific to the division/category.
- Scoring will adhere
to the percentages allocated to the work plan and work sample as
detailed in the Scoring Chart for each division.
Scoring Chart
This chart displays weighting by division of work plan vs. sample.
Division
Scoring
Division 1: Communication
Management
50% work plan
50% sample
Division 2: Communication
Skills
40% work plan
60%
sample
Division 3: Communication
Creative
25% work plan
75% sample
2008 Category Listing
IMPORTANT:
Multiple categories — The same project, or parts
of a project, may be submitted in different categories. A work plan
should be created specific to the category --do not
write one work plan and use it for additional categories. You
may submit as many entries as you wish, but separate fees apply for
each entry.
Communication
Management includes projects, programs and campaigns defined by a
communication strategy. They can be initiated by any type of
organization including international bodies, governments,
manufacturing, trading and retail companies, or services such as
utilities, health care, insurance, financial, etc. Entrants must
demonstrate the full range of planning and management skills such as
research, analysis, strategy, tactical implementation and evaluation.
Entries may include a combination of communication materials.
Note: Individual elements of a program,
such as brochures, web sites and newsletters, can also be entered in
Communication Skills (Division
2) or Communication Creative (Division 3).
DIVISION 2: COMMUNICATION SKILLS
Communication
Skills includes communication elements (publications, advertising,
web sites, newsletters, etc.) that showcase technical skills such as
editing, writing and design. Entrants must demonstrate strategic
alignment, creativity and measurable results.
Note:
An individual element may also be entered as part of an overall
program in Communication Management (Division 1).
Communication
Creative includes elements that showcase creative
talent and design through an essentially communicative function.
Entrants must demonstrate innovation, creativity, strategic alignment
with business goals and effective graphics communication.
Note: An individual element may also be entered
as part of an overall program in Communication Management (Division 1).
CATEGORY 1:
GOVERNMENT RELATIONS
Programs targeted at government bodies and government agencies.
CATEGORY 2:
COMMUNITY RELATIONS
Programs targeted at community audiences, including not-for-profit
and volunteer organizations.
CATEGORY 3:
CUSTOMER RELATIONS
Programs targeted at customer audiences, including customer
relationship management and customer research.
CATEGORY 4:
INTERNATIONAL COMMUNICATIONS
Programs targeted at international audiences, including multinational
consumers and international organizations, as well as programs
undertaken by multinational bodies (such as the European Union or
MERCOSUR).
CATEGORY 5:
MEDIA RELATIONS
Programs concentrating on the news media as the main channel to reach
target audiences.
CATEGORY 6:
MULTI-AUDIENCE COMMUNICATION
Programs targeted at more than one internal and/or external audience.
CATEGORY 7:
MARKETING COMMUNICATION
Programs aimed at marketing products and/or services to an external
audience.
CATEGORY 8:
ISSUES MANAGEMENT AND CRISIS COMMUNICATION
Programs targeted at external and/or internal audiences to address
trends, issues and/or attitudes that have a significant impact on an
organization, such as labor relations, crises, mergers, acquisitions,
public policy and the environment.
CATEGORY 9:
EMPLOYEE/MEMBER COMMUNICATION
Programs targeted at employee or member audiences. Includes programs
focused on creating awareness, influencing opinion or behavioral
change, management communication, ethics, morale, internal culture or
change management.
CATEGORY 10:
BENEFITS COMMUNICATION
Programs targeted at employee or member audiences. Includes programs
dealing with health and welfare, savings and pension, stock and
compensation, or recruitment and retention.
CATEGORY 11:
STRATEGIC COMMUNICATION PROCESSES
Programs to develop new strategic approaches to communication within
an organization. They may include brand and culture audits, employee
and market research, competitive benchmarking and audience analysis.
Also this includes training programs that enhance communication within
an organization or among key audience groups.
CATEGORY 12:
BRAND COMMUNICATION
Branding strategy for new brands and repositioning of existing ones.
This category will show what research underlies changes in the brand.
It comprises brand architectures, changes in corporate identity and
design solutions that address the brand communication challenge.
CATEGORY 13:
SPECIAL EVENTS – INTERNAL OR EXTERNAL
This can be an event that marks a significant occasion supporting the
goals of an organization, e.g., an anniversary, an official opening,
a product launch, a road show, a conference, a customer event or an
employee appreciation event.
CATEGORY 14:
ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT
Programs targeted at community audiences, governments and funding
agencies. The programs concern sustainable development or other
economic, social or environmental issues. They include international
aid, public awareness, corporate social responsibility, economic
revitalization, cultural preservation, education, literacy, health,
poverty reduction, employment, and indigenous and heritage protection
programs.
CATEGORY 15:
MULTILINGUAL COMMUNICATIONS
Programs targeted at bilingual and/or multilingual audiences,
including non-native language speakers.
CATEGORY
16: ELECTRONIC AND DIGITAL COMMUNICATION
Computer-based communication projects produced
for internal or external audiences that primarily use electronic
production and/or delivery tools such as electronic newsletters,
electronic annual reports, internet sites, intranet sites, blogs and
wikis.
CATEGORY 17:
ELECTRONIC AND DIGITAL COMMUNICATION
Computer-based communication projects produced for internal or
external audiences that primarily use electronic production and/or
delivery tools. The subcategories for Electronic and Digital
Communication are:
a) Electronic newsletters
b) Electronic
annual reports
c) Electronic
presentations
d) Internet
sites
e) Intranet
sites
f)
Blogs
g) Wikis
CATEGORY 18:
AUDIOVISUAL
Programs using sound, video, film, slides, CDs or a combination of
these. The subcategories for Audiovisual are:
a)
Video programs/overall productions
b) Audio-only programs
c) Slide-and-sound programs
d) Films
e) Podcasts
CATEGORY 19: PUBLICATIONS
Production of one-color (or more) internal or external publications
in all formats, except electronic. The subcategories for Publications
are:
a) Magazines
b) Newspapers
c) Magapapers/tabloids
d) Newsletters
e) Annual reports
f) Special publications
CATEGORY 20:
WRITING
Original materials written for a particular communication project.
The subcategories for Writing are:
a)
Personality profiles
b) Recurring features or columns
c) Other features
d) Editorials
e) Advertorials
f) Interpretive/expository articles
g) News writing
h) Speeches
i) Scripts
j) News
releases
k) Sales
promotion and marketing
l) Technical
writing
m) Training
materials
n) Writing
for online distribution
CATEGORY 21:
PUBLICATION DESIGN
Design of one-color (or more) internal or external publications in
all formats, except electronic. The subcategories for Publication
Design are:
a)
Magazines
b) Newspapers
c) Maga-papers/tabloids
d) Newsletters
e) Annual reports
f) Brochures and leaflets
CATEGORY 22:
OTHER GRAPHIC DESIGN
Design of an organizational brand identity or other graphic project
(cartoons, drawings, paintings, collages, montages, posters,
displays, bulletin boards, mobiles, invitations, special signs, etc.)
where design is the primary communication function. The subcategories
for Other Graphic Design are:
a)
Book and magazine covers
b) Posters
c) Organizational identity (logos, etc.)
d) Product labels and packaging
e) Direct marketing (direct mailings, branded
gifts, etc.)
f) 3D materials (t-shirts, etc.)
g) Illustrations
CATEGORY 23:
INTERACTIVE MEDIA DESIGN
Design of electronic and interactive media elements. The
subcategories for Interactive Media Design are:
a)
Internet site design
b) Intranet site design
c) CD-ROM or DVD
d) E-cards, banner ads, buttons, pop-ups,
etc.
CATEGORY 24: OUTDOOR/3-D
The subcategories for Outdoor/3-D are:
a) Billboards
b) Murals and public sculpture
c) Outdoor and transport posters (for use at bus
shelters, airport terminals, “wrapped” buildings and cars, etc.)
d) Decorations, neon signs, awnings, street
furniture, etc.
CATEGORY 25:
PHOTOGRAPHY
Original photographs created or commissioned for a particular
communication project. The subcategories for Photography are:
a) Single photos
b) Photo essays
CATEGORY 26:
ADVERTISING (CONVENTIONAL MEDIA)
Creative and innovative use of traditional advertising media. The
subcategories for Advertising (Conventional Media) are:
a) Film/TV
b) Radio
c) Print
CHECKLIST
BEFORE YOU SEND:
-
Have you attached payment with an
entry fee form?
-
Have you included in your entry
packages TWO entry forms attached to TWO copies of your work plan and work samples?
-
Have you checked electronic work
plan samples – videotapes, CDs, DVDs, etc. to make sure their content is as labeled?
-
Does your mailing or shipping
process include delivery tracking to help you verify delivery of your entry?
-
Have you included your email
address so we may deliver your evaluation forms to you electronically, and so that we may contact
you quickly if you win?
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