Tuesday October 20th, 2009                                                                        Register

Breakout and in-depth sessions are categorized and color-coded into four tracks:

 

New Media/Social Media Marketing Communication
Business Issues/Senior Communicator General Communication

  

7:30 a.m. - 12:00 p.m.

Registration
8:00 a.m. - 9:15 a.m. Breakfast and Keynote Address

Shel Holtz, ABC

Holz Communication + Technology
9:30 a.m. - 10:45 a.m. Breakout Sessions

T1 - Writing for the Web: Secrets, Shortcuts and Strategies - Samantha Enslen

T2 - Measuring the Power of News on Advertising & Business Outcomes - Angela Jeffrey, APR

T3 - Drive $marter Challenge: Integrated Marketing Communications Fuel Efficiency Campaign - Rozanne Weissman

T4 - Tales Worth Telling: How the Ageless Power of Stories Delivers Business Success - Paul Furiga, ABC
9:30 a.m. - 12:15 p.m. In-depth Session

T5 - Crisis Communication and Social Media: An In-Depth Discussion - Dr. Tim Tinker, Matthew Bado, Christy Cunningham
11:00 a.m. - 12:15 p.m.

Student Track: "What Is Networking?" Panel Discussion
11:00 a.m. - 12:15 p.m. Breakout Sessions
T6 - Healthcare's Social Media Frontier: Plugging in to the Patient - Rita Vest
T7 - Principles of Strategic Communications - Robert Hastings
T8 - They Are Just Not That into You: Communicating with the Millennial Generation - Dr. Jan Ferri-Reed
T9 - Preparing Messages for Information Overload Environments - Julie Freeman, ABC, APR
12:30 p.m. - 2:00 p.m. Luncheon and Keynote Address

Mark Crowley

Director, Internal Communication

Sherwin-Williams
2:00 p.m. - 2:30 p.m.

Final notes and wrap-up
2:30 p.m. Conference Ends