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This year’s conference offers specialized student programming for up-and-coming professional communicators.

 

What’s In Store

Students attending the conference will have the opportunity to participate in special events designed to provide real-world experiences, as well participate in all professional general and breakout sessions.

 

Download Student Track flyer

 

Apprentice Program

Real-world experiences are important for students. This year’s conference will bring back student-specific programming, such as the much-lauded Apprentice Program. During this case competition, student teams will hear from business professionals about a current business issue or opportunity. Each student team, assigned to a unique problem, will work in real-time to develop a plan to address the challenges.  The teams will then present their plans to an audience of professional and students for discussion and judging.

2009 Business Cases:

• “Gas Service Left Off Notification,” Dominion East Ohio http://www.dom.com/

• “Social Media Strategy for Customer Communication,” AkzoNobel Paints LLC http://www.liquidnails.com

• “Branding for a Neighborhood Housing Association,” Neighborhood Housing Association http://www.nhalorain.org

• “Marketing New Technology:  Platform or Solution?” Rhiza Labs http://www.rhizalabs.com/

• “PolyOne Celebrates 10 Years,” PolyOne Corporation http://www.polyone.com/

Additionally, look for professional networking events, career development activities and access to resources to prepare students for entering the communications marketplace. Students can participate in a pre-conference resume workshop where they can gain trade secrets from professionals who know what makes – and breaks – a good resume. And two can’t-be-missed panel discussions will help students get a leg up on securing an internship and/or job after graduation and learn how networking has changed in today’s world. 

 

Career Building Workshop & Resume Review

What Is Networking Panel

Students and Faculty: Check the conference schedule for programs designated as

 

Professional Events

Conference sessions will cover a number of topics pertinent to communications students as they look towards their futures after graduation, including:

• When Social Media & Crisis Communications Collide: Managing Your Reputation When “It” Hits the Fan
• 13 Axioms for Surviving Interesting Times
• Writing for the Web: Secrets, Shortcuts and Strategies
• Measuring the Power of News on Advertising & Business Outcomes
• And much more.

For more details on the conference agenda, please consult our schedule at a glance, or the Sunday, Monday and Tuesday schedules. 

 

The cost to attend the entire conference is only $99 for students and academics, just like last year. A full conference agenda appears below.

 

Click here to register!

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Communication Professionals Invited to Participate in Student Events
Professional communicators can contribute to the student experience by participating in the student sessions by submitting a business problem or opportunity for the Apprentice Program, by serving as program evaluators and by helping review resumes during the resume workshop.

 

Read more!