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Speaker/Topic Session Session Date/Time
Gerard Braud
When Social Media & Crisis Communications Collide: Managing Your Reputation When “It” Hits the Fan
Keynote

Monday

12:30 p.m.

Jocelyn Canfield, ABC
Creativity at Work: Tips to Get You and Your Team Out of a Creative Rut
M9

Monday

11:00 a.m.

Mark M. Crowley
Staying The Course While Running on Empty
Keynote

Tuesday

12:30 p.m.

Tonja Deegan
Social Media for Business – What to Leave for the Kids and Adopt for the Biz

M15

Monday

3:30 p.m.

Bob DiBiasio
Public Relations and America’s Favorite Pastime
Keynote

Monday

8:00 a.m.

Rich Donley, APR
It Ain’t Easy Being Green: Effectively Communicating Your Sustainability Message
M8

Monday

11:00 a.m.

Dan Droz
Strike Up The B.R.A.N.D.: 5 Strategies for Building Iconic Brands
M12

Monday

2:00 p.m.

Linda Dulye

You Can't Drive Innovation from an Inbox: Proven People-Driven Techniques to Unlock Your Company's Hot Ideas

Featured

Sunday

4:30 p.m.

Jim Endicott
Winning the Hearts and Minds of Busy People: The Art of Leadership Communication
M14

Monday

2:00 p.m.

Samantha Enslen
Writing for the Web: Secrets, Shortcuts and Strategies
T1

Tuesday

9:30 a.m.

Dr. Jan Ferri-Reed
They are Just Not That into You: How to Communicate with the Millennial Generation
T8

Tuesday

11:00 a.m.

Julie Freeman, ABC, APR
Preparing Messages for Information Overload Environments
T9

Tuesday

11:00 a.m.

Paul Furiga, ABC
Tales Worth Telling: How the Ageless Power of Stories Delivers Business Success
T4

Tuesday

9:30 a.m.

Pamela Gilchrist
Tsunami Success™: Surf the Big Waves of Socio-Economic Change

M7

Monday

11:00 a.m.

Tamara L. Gillis, Ed.D., ABC
13 Axioms for Surviving Interesting Times

M16

Monday

3:30 p.m.

Robert Hastings
Principles of Strategic Communications

T7

Tuesday

11:00 a.m.

Shel Holtz, ABC
Tactical Transparency: How Communicating More Openly with Stakeholders Can Build Brand Value and Boost Your Bottom Line

Keynote

Tuesday

8:00 a.m.

Angela Jeffrey, APR
Measuring the Power of News on Advertising & Business Outcomes

T2

Tuesday

9:30 a.m.

Marilyn T. Keyes (moderator)
Panel: Barbara Puffer, ABC, Mara Samuels, Donna Herrle, Daria Steigman
Starting Up or Staying In Business During a Recession: The Questions You Were Afraid to Ask

M13

Monday

2:00 p.m.

Kent Lewis
How to Leverage Social Media to Build Awareness and Bottom Line Revenue

M1

Monday

9:30 a.m.

Tim McCleary
Stop Telling. Start involving.

M3

Monday

9:30 a.m.

Mark A. Mills, ABC
The Right Voice - How You Say It Connects Employees to Your Brand

M17

Monday

3:30 p.m.

Ann Andrews Morris & Caroline Sapriel
Crisis Communication: Preparing for the Worst, Expecting the Best and Effectively Handling Whatever Happens

M18

Monday

3:30 p.m.

Carol Peter (Moderator)
Panel: Eric Everett, Scott Westcott, Bill Murschel
Keeping Key Focused Through the Financial Meltdown

M2

Monday

9:30 a.m.

David Pitre
Transforming Employee Communication to Improve Participation, Decrease Workload and Demonstrate Value

M5

Monday

9:30 a.m.

Suzanne Salvo
Words are Not Enough

M4

Monday

9:30 a.m.

Mark Schumann, ABC
No Turning Back: How Social Media Has Changed How We Connect

M10

Monday

2:00 p.m.

Terry Stewart

The Rock and Roll Hall of Fame and Museum: Preserving and Celebrating the Music that Changed the World

Keynote

Sunday

Welcome Session

Sara Tatchio
What Happens if Your Executives Really DO Care About Communication?

M11

Monday

2:00 p.m.

Dr. Tim Tinker, Matthew Bado & Christy Cunningham
Crisis Communication and Social Media: An In-Depth Discussion

T5

Tuesday

9:30 a.m.

Rita Vest
Healthcare’s Social Media Frontier: Plugging in to the Patient

T6

Tuesday

11:00 a.m.

Jill Vitiello
Why Teenagers Rule the World and What You Can Do About It

M6

Monday

11:00 a.m.

Rozanne Weissman
Drive $marter Challenge: Integrated Marketing Communications Fuel Efficiency Campaign

T3

Tuesday

9:30 a.m.