| 7:30 a.m. - 5:00
p.m. |
Registration |
| 8:00 a.m. - 9:15
a.m. |
Breakfast and Keynote Address
Bob DiBiasio
Vice President, Public Relations
Cleveland Indians |
| 9:30 a.m. - 12:15 p.m. |
Student Track:
Apprentice Program |
| 9:30 a.m. - 10:45
a.m. |
Breakout Sessions |
M1 - How to Leverage
Social Media to Build Awareness and Bottom Line Revenue - Kent
Lewis
|
|
M2 - Keeping Key
Focused Through the Financial Meltdown - Panel discussion from
Key Bank |
|
M3 - Stop
Telling, Start Involving - Tim McCleary
|
|
M4 - Words Are
Not Enough - Suzanne Salvo |
| 9:30 a.m. - 12:15
p.m. |
In-depth Session
M5 - Transforming Employee
Communication to Improve Participation, Decrease Workload and
Demonstrate Value - David Pitre |
| 11:00 a.m. - 12:15
p.m. |
Breakout Sessions |
|
M6 - Why Teenagers
Rule the World and What You Can Do About It - Jill Vitiello |
|
M7 - Tsunami
Success TM: Surf the Big Waves of Socio-Economic
Change - Pam Gilchrist
|
|
M8 - It Ain't
Easy Being Green: Effectively Communicating Your Sustainability
Message - Rich Donley, APR |
|
M9 -
Creativity at Work: Tips to Get You and Your Team Out of a
Creative Rut - Jocelyn Canfield, ABC |
| 12:30 p.m. - 1:45
p.m. |
Luncheon and Keynote Address
Gerard Braud
Braud Communications |
| 2:00 p.m. - 3:15
p.m. |
Breakout Sessions |
|
M10 - No Turning
Back: How Social Media Has Changed How We Connect - Mark
Schumann, ABC |
|
M11 - What
Happens If Your Executives Really DO Care About Communication? -
Sara Tatchio |
|
M12 - Strike
Up the B.R.A.N.D.: 5 Strategies for Building Iconic Brands
- Dan Droz |
|
M13 - Starting
Up or Staying in Business During a Recession: The Questions You
Were Afraid To Ask - Marilyn Keyes |
| 2:00 p.m. - 5:00
p.m. |
In-Depth Session
M14 - Winning the Hearts and Minds
of Busy People: The Art of Leadership Communication - Jim
Endicott |
| 3:30 p.m. - 4:45
p.m. |
Breakout Sessions |
M15 - Social Media
for Business: What to Leave for the Kids and Adopt for the Biz - Tonja Deegan |
M16 - 13
Axioms for Surviving Interesting Times - Tamara Gillis, Ed. D.,
ABC |
M17 - The
Right Voice: How You Say It Connects Employees to Your Brand -
Mark Mills, ABC |
|
M18 -
Crisis Communication: Preparing, Expecting and Handling - Ann
Andrews Morris, Caroline Sapriel |
| 5:00 p.m. - 6:00
p.m. |
Networking Session - Students
and Professionals |
| 6:15 p.m. |
Dine Around |
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