Schedule At - A - Glance                                                                                Register
Sunday, October 18, 2009
8:30 a.m. - 1:00 p.m. Accreditation Exam
8:30 a.m.- 11:30 a.m. Heritage Region Board Meeting
10:30 a.m. - 5:00 p.m.

Registration
12:30 p.m. - 4:15 p.m. Leadership Forum
2:45 p.m. - 4:15 p.m.

Student Career Building Workshop & Resume Review

4:30 p.m. - 5:15 p.m. Pre-Conference Session: Linda Dulye, President, Dulye & Co., "You Can't Drive Innovation from an Inbox: Proven People-Driven Techniques to Unlock Your Company's Hot Ideas"
6:00 p.m. - 6:30 p.m.

Opening Reception
6:30 p.m. - 9:00 p.m.

Dinner, Opening Session, Silver Quill Awards and Entertainment

 

Keynote Address: Terry Stewart, President & CEO, Rock and Roll Hall of Fame, "The Rock and Roll Hall of Fame and Museum: Preserving and Celebrating the Music that Changed the World"
Monday, October 19, 2009
7:30 a.m. - 5:00 p.m.

Registration
7:00 - 8:00 a.m.

Continental Breakfast
8:00 - 9:15 a.m.

General Session: Bob DiBiasio, Vice President, Public Relations, Cleveland Indians, "Public Relations and America’s Favorite Pastime"
9:30 a.m. - 12:15 p.m.

Apprentice Program
  New Media/Social Media Business Issues/Senior Marketing General

In-Depth Session

9:30 - 10:45 a.m.

Breakout Sessions

 M1 - How to Leverage Social Media to Build Awareness and Bottom Line Revenue - Kent Lewis, President, Anvil Media, Inc. M2 - Keeping Key Focused Through the Financial Meltdown - Panel moderator: Carol L. Peter, Senior Vice President and Director Corporate
Communications, KeyCorp		 M3 - Stop Telling, Start Involving - Tim McCleary, Principal, The Involvement Practice M4 - Words Are Not Enough - Suzanne Salvo, Co-owner, Salvo Photography M5 - Transforming Employee Communication to Improve Participation, Decrease Workload and Demonstrate Value - David Pitre, Davis & Company
10:45 - 11:00 a.m. Break, Exhibits

11:00 a.m. - 12:15 p.m.

Breakout Sessions

 M6 - Why Teenagers Rule the World and What You Can Do About It - Jill Vitiello, President,  Vitiello Communications Group (VCG) M7 - Tsunami Success TM: Surf the Big Waves of Socio-Economic Change - Pam Gilcrist, President and CEO, Strategy-Link/PR-Link M8 - It Ain't Easy Being Green: Effectively Communicating Your Sustainability Message - Rich Donley, APR, Vice President, Airfoil Public Relations M9 - Creativity at Work: Tips to Get You and Your Team Out of a Creative Rut - Jocelyn Canfield, ABC, Principal, Communication Results  
12:30 - 1:45 p.m. Luncheon General Session: Gerard Braud, Braud Communications, "When Social Media & Crisis Communications Collide: Managing Your Reputation When “It” Hits the Fan"

2:00 - 3:15 p.m.

Breakout Sessions

 M10 - No Turning Back: How Social Media Has Changed How We Connect - Mark Schumann, ABC, Principal, Towers Perrin M11 - What Happens If Your Executives Really DO Care About Communication? - Sara Tatchio, Global Manager - Employee Communications, Ford Motor Company

M12 - Strike Up the B.R.A.N.D.: 5 Strategies for Building Iconic Brands - Dan Droz, President, Droz and Associates

 

 

 

 M13 - Starting Up or Staying in Business During a Recession: The Questions You Were Afraid To Ask - Marilyn Keyes, Principal, Keyes Communications, LLC (panel moderator) M14 - Winning the Hearts and Minds of Busy People: The Art of Leadership Communication - Jim Endicott, President, Distinction Communication, Inc
3:15 - 3:30 p.m. Break, Exhibits
3:30 - 4:45 p.m. M15 - Social Media for Business: What to Leave for the Kids and Adopt for the Biz - Tonja Deegan, Digital and Social Media Director, Airfoil Public Relations

 M16 - 13 Axioms for Surviving Interesting Times - Tamara Gillis, Ed. D., ABC, Author, Communications Consultant, Cooper Wright LLC,, Faculty, Elizabethtown College

 

 

 

 M17 - The Right Voice: How You Say It Connects Employees to Your Brand - Mark Mills, ABC, Senior Consultant, Brand and Change Communications,  Nationwide

 

 

 

 M18 - Crisis Communication: Preparing, Expecting and Handling - Ann Andrews Morris, AndMore President, Communications;  Caroline Sapriel, Managing Director, CS&A

 

  
5:00 - 6:00 p.m.

Networking Session - Students and Professionals
6:15 p.m.

Dine Around
Tuesday, October 20, 2009
7:30 a.m. - 12:00 p.m.

Registration
7:00 - 8:00 a.m.

Continental Breakfast
8:00 - 9:15 a.m.

General Session: Shel Holtz, Holtz Communication + Technology,  "Tactical Transparency: How Communicating More Openly with Stakeholders Can Build Brand Value and Boost Your Bottom Line"
  New Media/Social Media Business Issues/Senior Marketing General

In-Depth Session
9:30 a.m. - 10:45 a.m.

T1 - Writing for the Web: Secrets, Shortcuts and Strategies - Samantha Enslen, President, Dragonfly Editorial

 

 

 

 

 

 

 

T2 - Measuring the Power of News on Advertising & Business Outcomes - Angela Jeffrey, APR, Vice President, Editorial Research, VMS

 

 

 

 

T3 - Drive $marter Challenge: Integrated Marketing Communications Fuel Efficiency Campaign - Rozanne Weissman, Senior Director, Consumer Campaigns, Alliance to Save Energy

 

 

T4 - Tales Worth Telling: How the Ageless Power of Stories Delivers Business Success - Paul Furiga, ABC, President,  WordWrite Communications

 

 

 

 

 

T5 - Crisis Communication and Social Media: An In-Depth Discussion - Dr. Tim Tinker,Senior Associate, Booz Allen Hamilton; Matthew Bado, Senior Consultant, Booz Allen Hamilton Christy Cunningham, Senior Consultant, Booz Allen Hamilton
10:45 - 11:00 a.m.

Break, Exhibits
11:00 a.m. - 12:15 p.m. T6 - Healthcare's Social Media Frontier: Plugging in to the Patient - Rita Vest, President, Vest Advertising, Marketing, PR & Digital Media T7 - Principles of Strategic Communications - Robert Hastings, former acting Assistant Secretary of Defense for Public Affairs T8 - They Are Just Not That into You: Communicating with the Millennial Generation - Dr. Jan Ferri-Reed, President , KEYGroup®

T9 - Preparing Messages for Information Overload Environments - Julie Freeman, ABC, APR, President, International Association of Business Communicators (IABC)  
11:00 a.m. - 12:15.p.m.

"What Is Networking?" Panel discussion
12:30 p.m. - 2:00 p.m. Luncheon and Keynote Address: Mark Crowley. Director, Internal Communication, Sherwin-Williams, "Staying The Course While Running on Empty"
2:00 p.m. - 2:30 p.m.

Final notes and wrap-up
2:30 p.m. Conference Ends

To register for the 2009 Heritage Region Conference, click here.