The Apprentice – Student and Academic Track

Monday, October 19
Apprentice Program
9:30 a.m. – 12:15 p.m.


This real-time competition positions students and client practitioners at opposite ends of the table!

 

In this event, student teams will hear from a business professional about a current business issue or opportunity. The student teams work in real-time to prepare an actionable communication plan or campaign to address the issue or opportunity. The teams present their plan to the company, an evaluation team of professional communicators and their fellow students. Each team will address a unique scenario and the program will conclude with the evaluators announcing the winning student team.

Note: We recommend students bring laptops to facilitate their work.

Apprentice Program winners will be recognized during the Conference closing ceremony Tuesday afternoon.
 

Download Apprentice Program flyer

Students and Faculty: Check the conference schedule for all programs designated as

 


Apprentice Program
Session 1

9:30 a.m. – 9:40 a.m.

 All participants meet for orientation and team assignments
Session 2 

9:40 a.m. - 9:55 a.m.

Issues 1-5 presented by Professionals to Student Teams 1-5 followed by Q & A
Session 3 

9:55 a.m. - 10:55 a.m.

 Student Teams work with professional adviser on plan response
Session 4

 10:55 a.m. – 12:10 p.m.

 All students meet for the Student Team presentations
 

10:55 a.m. - 11:10 a.m

 Team 1 Response to issue 1, Q &A and professional feedback
11:10 a.m. - 11:25 a.m. Team 2 Response to issue 2, Q & A and professional feedback
11:25 a.m. - 11:40 a.m. Team 3 Response to issue 3, Q & A and professional feedback
11:40 a.m. - 11:55 a.m. Team 4 Response to issue 4, Q & A and professional feedback
11:55 a.m. - 12:10 p.m. Team 5 Response to issue 5, Q & A and professional feedback
Closing Session Vote on winner/closing remarks