Rozanne Weissman

Drive $marter Challenge: Integrated Marketing Communications Fuel Efficiency Campaign

Our nation's increasing demand for oil resulted in 7 years of higher gasoline prices, greater air pollution and greenhouse gas emissions, and reduced energy security.  The Alliance to Save Energy's ambitious campaign goal: Reduce consumer gasoline bills, vehicle miles traveled, overall U.S. gasoline consumption, and related air pollution and greenhouse gas emissions.  The Alliance brought together 19 total highly diverse nonprofit, governmental, trade association, and corporate partners to dramatically expand the Drive $marter Challenge campaign's marketing communications reach, credibility, budget, and results. Campaign metrics on the overall goal, objectives, and traditional and cutting-edge tactics are noteworthy.

About Rozanne

Rozanne Weissman is senior director of consumer campaigns for the Alliance to Save Energy. She is responsible for major award-winning multimedia public awareness-building and branding home energy and vehicle fuel efficiency consumer campaigns with interactive social websites, cutting-edge elements, and diverse partners. At the Alliance since 1997, she was previously director of communications and marketing. Rozanne brings more than 20 years of management and hands-on experience for both private and public employers and clients. She has won more than 60 awards for her work.

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