Rita Vest

Healthcare’s Social Media Frontier: Plugging in to the Patient

Today, hospitals, physicians groups and other healthcare organizations are jumping into new technologies in record numbers, giving patients the ability to interact and take charge of their health like never before. This session will give a best practices tour of social media marketing used by some of the nation’s foremost hospitals and healthcare companies. From podcasting, to interactive gaming, to video-guided patient education databases, this session will give a glimpse of the fuure of healthcare markeintg and offer tips on how to bring these tools alive in any organization.

About Rita

Rita Vest is president of Vest Advertising, Marketing, PR & Digital Media in Louisville, KY. Since founding the company with her husband in 1989, Rita has helped grow the agency into a $15 million, full service firm with a special emphasis on healthcare. She has led national campaigns for Humana that increased sales by double digits each year, helped physicians double their patient load, and helped hospitals rethink and expand their brands. The recent opening of the company’s digital media division gives the agency the ability to produce video, audio and a wide variety of digital communications for clients in house.

To register for the 2009 Heritage Region Conference, click here.