Dr. Tim Tinker, Matthew Bado & Christy Cunningham

Crisis Communication and Social Media: An In-Depth Discussion

 

This extended session will provide insight on the opportunities and challenges business communicators face in our dynamic age. Experts specializing in crisis communication and social media will facilitate this interactive discussion of a number of high-probability crisis scenarios the business community is now facing and will face in the future. The scenarios will be used to examine the application of social media to the 4M Model of messenger, message, means and market, More broadly, the session will focus on lessons learned and best practices in the development and application of social media strategy before, during and after crises. Participants will brainstorm a high-level strategic framework on where we are now, where we need to be in terms of strategy and best practices, innovation, partnerships, and what hurdles we need to overcome.

 

About the Panel

Dr. Tim Tinker is a senior associate with Booz Allen Hamilton's organization and strategy capability focused on strategic communications. He is responsible for developing a new Center of Excellence for Risk and Crisis Communication for the firm.  As a nationally and internationally recognized expert in risk and crisis communications, Tim works in both public and private sectors, such as homeland security, defense, emergency preparedness, public health, health care, energy, environment, and more, to successfully help clients anticipate, prepare and practice science-based and system-wide risk and crisis communication.

 

Matthew Bado is a senior consultant with Booz Allen Hamilton, a global strategy and technology consulting firm. As one of Booz Allen’s chief social media experts, Matthew works with clients to integrate social media tools and technologies into their communications strategies. Matthew is the social media lead for the Military Health System, a unique partnership of medical educators, medical researchers, and healthcare providers and their support personnel worldwide.  In this role, he leads the award winning social media program, creating a more transparent, participatory and collaborative community surrounding health promotion and disease prevention.  

 

Christy Cunningham is a senior consultant and one of Booz Allen Hamilton's leading change management experts, specifically around emerging Enterprise 2.0 technologies. Christy led the firm’s change management effort and launched Booz Allen’s first Enterprise 2.0 social media platform. She has more than 10 years of professional experience related to the planning, development and execution of strategic communication initiatives across sectors. Her areas of expertise include integrated marketing, strategic planning, non-for-profit management, start-up ventures, fundraising and business development. Christy currently works within the law enforcement market specifically serving the Federal Bureau of Investigation.

 

To register for the 2009 Heritage Region Conference, click here.