Suzanne Salvo

Words are Not Enough

Most communicators come from a word background and don’t even know what they don’t know about visual communications. They recognize the importance of good copy editing, but photo editing is not given the same attention. As the business world becomes more and more visually oriented, choosing company images based on personal taste and gut feeling is not good enough. Like editing copy, you need to know how to recognize basic visual ‘grammar’ components and how they should be combined to produce a dynamic, effective communication tool.  This session will be a basic visual grammar primer that focuses on the essential elements of an effective image and how to critique an image portfolio.

About Suzanne

Suzanne Salvo is co-owner of Salvo Photography, an award-winning studio with bases in Italy and the U.S. Projects have taken her and husband/photographer Chris Salvo to over 65 countries. Specializing in location imagery, they have over 20 years of experience shooting corporate/industrial, advertising and editorial assignments. Their images are regularly seen in publications such as Newsweek and The Economist. The Salvo’s work has been featured by The American Society of Media Photographers (ASMP) and in numerous juried exhibitions and gallery shows, including FOTOFEST 2008. Suzanne writes the informative column, “Visually Speaking” for IABC CW Bulletin, and conducts highly rated workshops on photo topics throughout North America and Europe. She received the IABC Chairman’s Award in 2007. 

To register for the 2009 Heritage Region Conference, click here.