Tonja Deegan

Social Media for Business – What to Leave for the Kids and Adopt for the Biz

Social media strategy for business is changing daily.  Whether you are regularly “tweeting” for your business or haven’t yet started your blog, there are basic guidelines to optimize communications in social media. This session will:

• Cover the need-to-know opportunities in social media for all communicators

• Provide case studies to help attendees prove social media ROI to their executive teams

• Explain the differences in social-networking platforms and why it's important to view them as additional tools rather than isolated tactics

• List evaluation criteria to help determine which is the best communications strategy for target audiences

About Tonja

Tonja Deegan is the digital and social media director at Airfoil Public Relations, where she manages award-winning digital and social media strategies for clients. She has more than 12 years of experience as a journalist and more than five years in digital public relations. She writes and manages the Airfoil blog and the SEO strategy for the agency. She guides colleagues and clients alike in social media netiquette and guidance in emerging social networking platforms. Previously, Tonja was the blog/Web project manager at Hass MS&L, where she managed General Motors’ FastLane blog and podcasts.

To register for the 2009 Heritage Region Conference, click here.