Day/Time

Session

Number

Session Description

Monday

10/19/2009

9:30 a.m. -

10:45 a.m.

How to Leverage Social Media to Build Awareness and Bottom Line Revenue

Kent Lewis

Wondering how to get more from your LinkedIn profile? Still trying to figure out how to use Twitter for business? Has Facebook generated new business recently, or improved customer service? Three of the most popular social media platforms can be very powerful (and cost-effective), if used properly. This hands on workshop will help you create and optimize profiles that generate awareness, credibility and improve your bottom line.

Monday 10/19/2009

11:00 a.m. -

12:15 p.m.

Why Teenagers Rule the World and What You Can Do About It

Jill Vitiello

In this provocative, interactive session, participants will explore the convergence of communication, societal and technology trends to examine the impact of social media, Generation Y and cloud computing on today’s organizations. A focus will be on how communicators can embrace these trends to drive business value through organizational communications.  A lighthearted look will be taken at familiar and new trends to dispel participants’ fears. Examples will be provided of how organizations are using Twitter, Facebook, LinkedIn, You Tube and SharePoint to enhance their communications and tips will be provided for getting started with social media.

Monday

10/19/2009

2:00 p.m. -

3:15 p.m.

No Turning Back – How Social Media Has Changed How We Connect

Mark Schumann, ABC

Just as Humpty Dumpty can’t be put back together again, neither can a conventional approach to employee communication. Now that workers have experienced the freedom and potential of social media – and how it can give them a voice – they will never return to a day when one-way, controlled messages would satisfy a hunger for connection. Any communicator who wants to make a difference in employee communication must understand – and work with – the fundamental change that social media has created. It is a new world. And we have an obligation to manage our organizations through it.

Monday

10/19/2009

3:30 p.m. -

4:45 p.m.

Social Media for Business – What to Leave for the Kids and What to Adopt for the Biz

Elin Nozewski & Tonja Deegan

Social media strategy for business is changing daily. Whether you are regularly “tweeting” for your business or haven’t yet started your blog, there are basic guidelines to optimize communications in social media. This session will:

• Cover the need-to-know opportunities in social media for all communicators

• Provide case studies to help attendees prove social media ROI to their executive teams

• Explain the differences in social-networking platforms and why it’s important to view them as additional tools rather than isolated tactics

• List evaluation criteria to help determine which is the best communications strategy for target audiences

Tuesday

10/20/2009

9:30 a.m. -

10:45 a.m.

Writing for the Web: Secrets, Shortcuts, and Strategies

Samantha Enslen

Figuring out how to create successful content for the web can be a challenge. What’s the right tone? How do you maximize readability? How do you optimize your content for search? This session takes the mystery out of web writing by explaining:

·         How to write for people who are scanning, not reading — by breaking your text into web-friendly chunks

·         How to optimize your copy for search engines — by understanding how search engines “think”

·         How to increase readership — by focusing on your customers, not your marketing

Tuesday

10/20/2009

11:00 a.m. -

12:15 p.m.

Health Care's Social Media Frontier: Plugging In to the Patient

Rita Vest