Panel Moderator: Carol L. Peter, Senior Vice President and Director Corporate Communications, KeyCorp

Eric Everett, Website Editor
Scott Westcott, Vice President and Executive Writer
Bill Murschel, Senior Vice Presdient, Corporate Relations

Keeping Key Focused Through the Financial Meltdown

 

Throughout the unprecedented collapse of the U.S. financial services industry, KeyBank mobilized a diverse and multi-functional team of communicators to keep the organization focused on clients, its mission, and employees to help them understand and get context on the turmoil in the markets. In this session, the communications team at KeyBank will provide a case study on the effort that led to a level of coordination and consistency of message Key had not experienced in the past, increased transparency within the organization, and earned a Chairman’s award in 2009.

 

About the Panel

 

Eric Everett

Website Editor
KeyCorp

Eric Everett has nearly 20 years of corporate communications, industry standards, publishing and academic experience. Eric serves as website editor for KeyCorp's intranet and is also account executive for Corporate Diversity and Philanthropy. Prior to Key, he held marketing, research and editor positions at CSA International.

In these roles, Everett participated on ASTM, DPIA, GATF, ISO, IS&T, SAE and various industry standards-writing commitees, published numerous technical research white papers on artists' materials, automotive, coatings, plastics, textiles and digital imaging in partnership with 3M, Kodak, the University of North Carolina - Greensboro and others. Everett is also featured in Mastering Digital Printing by Harald Johnson.
 

Scott Westcott

Vice President and Executive Writer

KeyBank

Scott Westcott has spent the better part of two decades as a corporate communicator and journalist. He is currently the executive writer at KeyBank, focusing on executive communications, and providing strategic support for internal and external communications. This year, he was a finalist in the CEO letter category at the Ragan Recognition Awards.

Previously, Scott served as senior editor of InSync Magazine, a custom publication produced by Erie Insurance Group. He began his career as a journalist working for several newspapers. His freelance work has appeared in a range of publications including Inc. magazine, Woman's Day, Parents, Cooking Light, Psychology today and others.
 

 

William Murschel

Senior Vice President, Corporate Relations
KeyCorp

Bill Murschel has more than three decades of corporate communications experience, concentrated in the media relations area at three diversified financial services companies. Presently senior vice president and head of corporate media relations at KeyCorp, he previously worked at Continental Bank Corp (now Bank of America), a corporate bank, and the Chicago Board of Trades.

Bill’s principal functional responsibilities have been in media relations, employee communications, c-level communications, and agency resource management. At Key, he handles corporate media and strategic announcements, the annual report, and counsels CEO Henry Meyer, the senior management team, and Key’s PR team members on media messaging and tactics.
 

To register for the 2009 Heritage Region Conference, click here.