Mark A. Mills, ABC

The Right Voice - How You Say It Connects Employees to Your Brand

Your brand voice is the style and tone of the words used to present your brand to customers. Voice gives your brand character that helps shape advertising and marketing. But what about your employee communications? Internally, the voice can help the company connect employees with the brand. And employees who also adopt the brand voice begin to live the brand, regardless of their role. In this session, participants will:

• Learn what defines the brand voice
• Determine how to relate employees to your brand voice
• See how voice is critical to internal branding efforts
• Incorporate voice into your communications

About Mark

Mark Mills, ABC, is a senior consultant of brand and change communications at Nationwide. In his role, Mark helps align employee attitudes and workplace behaviors with the external brand. At Nationwide, he has developed a corporate guide for brand voice to help employees effectively communicate the brand to customers; created an award-winning integrated suite of internal communications vehicles; and contributed to communications measurement on internal communication effectiveness and corporate reputation. Mark has received IABC Gold Quill and Bronze Quill, PRSA Bronze Anvil, and Ragan Communications awards.

To register for the 2009 Heritage Region Conference, click here.