Tim McCleary

Stop Telling. Start involving.

 

This dynamic, hands-on journey using a case study of the recent re-branding of GE will be used to introduce participants to three brand involvement techniques that you can use tomorrow to drive greater ROI on your communications strategy.

·         Discover why “brand involvement” is 70% more powerful than traditional internal brand-building techniques.

·         Change the way you communicate your brand: become an "involver" of your employees.

·         Learn three internal techniques you can use to boost your brand tomorrow.

Participants will leave with a personalized action plan to use within their organizations.

 

About Tim

Tim McCleary is the founder/principal of The Involvement Practice and the architect of Brand Involvement®. Inspired by teachers who made learning personal and practical for him, he adapted proven learning techniques to the needs of brand management, creating a proprietary new approach to employee brand training. Most recently, Tim led GE’s global brand and design efforts for the company’s 311,000 employees and taught branding at GE’s executive training center. He’s worked in internal communications, media relations, new media and visual communications for companies such as Marsh, AAA, NBC, Warner Bros. and Bell Canada, and he’s lectured on branding issues at several universities.

 

To register for the 2009 Heritage Region Conference, click here.