Keynote Speakers
Shel Holtz, ABC, Fellow
Tactical Transparency: How Communicating More Openly with Stakeholders Can Build Brand Value and Boost Your Bottom Line

Access to information and the ability to spread information quickly through social media leave companies no option: they must adopt cultures of transparency. Instead of deciding what information to share while keeping everything else secret, organizations must recognize that keeping secrets is increasingly difficult. They must decide what information needs to remain confidential, and make everything else public. In this fast-paced presentation, online communications authority Shel Holtz, ABC, will lay out the case for transparency and the role communicators need to play. You'll learn...

  • The business value of being more transparent to customers, employees, investors and the media.
  • How you can take an active role in promoting transparency at your company.
  • Which tools of transparency you can immediately integrate into your communications toolkit.

About Shel

Shel Holtz, ABC, Fellow, is principal of Holtz Communication + Technology, advising organizations on their online communications. He is the author of several communication-focused books, most recently co-authoring "Tactical Transparency." His pioneering PR podcast, "For Immediate Release," that he co-hosts with Neville Hobson, ABC, has celebrated its fourth anniversary and 450th episode. Shel is a founding fellow of the Society for New Communication Research (SNCR). He blogs at http://blog.holtz.com.

To register for the 2009 Heritage Region Conference, click here.