Paul Furiga, ABC
Tales Worth Telling: How the Ageless Power of Stories Delivers Business Success

In the 21st century, the traditional cookie cutter approach to communication is dead. In a world inundated by competing information and messages, the audiences you want to reach are hungry for meaning, yet they struggle to find it. You can provide meaning by telling your story, if you tap the ageless power of storytelling. This session will employ relevant examples from well-known business cases to illustrate how storytelling is directly related to business success.

About Paul

Paul Furiga, ABC is president of WordWrite Communications. Through StoryCraftingSM, WordWrite helps clients employ the ageless power of storytelling to share their great, untold stories. WordWrite clients range from Fortune 500 companies including Pfizer to the 250th anniversary of Pittsburgh. Previously, Paul was a vice president at Ketchum, leading the labor relations team, which won a Silver Anvil. He also spent two decades in journalism in cities from Cincinnati to Washington, D.C., covering Congress, the White House and four presidential conventions. While editor of the Pittsburgh Business Times, it was named best weekly in Pennsylvania.
 

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