Julie Freeman, ABC, APR

Preparing Messages for Information Overload Environments

Research shows that visualization methods such as diagrams, time lines and charts are helpfultechniques to reduce the amount of information people receive. However, according to an IABC Research Foundation survey, these methods are not often used for internal communication. Even when communicators are familiar with the use of visuals, few actually employ them. This session will outline six simple principles every communicator can use to reduce information overload in business communication and monitor how messages are received, understood and remembered. The discussion is based on the IABC Research Foundation’s newest report.

About Julie

Julie Freeman, ABC, APR, is president of the International Association of Business Communicators (IABC), a 16,100 member professional association with members in 85 countries. She has 25 years of experience in communication and nonprofit management and has helped organizations undergoing financial crises to recover and to rebuild their public image. Since becoming president of IABC in July 2001, Freeman has worked to improve the association’s financial health and enhance the value of IABC membership.  Major projects have included a branding initiative and introduction of web-based tools such as eXchange and Marketplace. 

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