Samantha Enslen
Writing for the Web: Secrets, Shortcuts and Strategies

Figuring out how to create successful content for the web can be a challenge. What’s the right tone? How do you maximize readability? How do you optimize your content for search? This session takes the mystery out of web writing by explaining:

·         How to write for people who are scanning, not reading — by breaking your text into web-friendly chunks

·         How to optimize your copy for search engines — by understanding how search engines “think”

·         How to increase readership — by focusing on your customers, not your marketing

About Samantha

Samantha Enslen runs Dragonfly Editorial, a copywriting and editing firm specializing in corporate communications and scientific and medical content. Dragonfly’s clients include consultants such as Booz Allen Hamilton; research groups such as the National Academy of Sciences; and medical customers such as the American Diabetes Association and European Urology. She is the former editorial manager for CSC and a former contributing editor to the Editorial Eye. Samantha is also an award-winning writer who has been recognized for her marketing collateral, websites, white papers, and feature stories. She has been president of IABC’s Dayton chapter for the past two years.

To register for the 2009 Heritage Region Conference, click here.