Dan Droz
Strike Up The B.R.A.N.D.: 5 Strategies for Building Iconic Brands

Everybody talks about the value of brands. But what IS the actual value and how can you increase that value? This interactive and entertaining presentation will identify and quantify the dimensions of brand value and five specific strategies to build and exercise brand equity. Clear direction will be given for what corporate communicators can do to invigorate your products, services and companies with iconic brand value.  Based on both research and experience, the session explains the concept of “Iconic Personification” and provides specific steps for incorporating these principles into your communications.

About Dan

Dan Droz is president of Droz and Associates, a marketing strategy and branding firm in Pittsburgh, PA. For 17 years, he also served as adjunct professor of Design Management at Carnegie Mellon University. In 2008, he was recognized by the American Marketing Association as a Marketer of the Year in both financial services and educational marketing. Dan was recognized in 1996 as one of seven outstanding design alumni of Harvard University at the 25th anniversary of Carpenter Center for the Visual Arts for his work and contribution to Marketing and Design Education.

To register for the 2009 Heritage Region Conference, click here.