Rich Donley, APR

It Ain’t Easy Being Green: Effectively Communicating Your Sustainability Message

With the economic stimulus package offering benefits to businesses “going green,” communications professionals have an opportunity to position their brands in a positive manner as contributing to the recovery of the U.S. economy, job creation and saving the environment. Rich will share the results of a study conducted among business communicators in Q1 and Q3 2009 that measures:

•     How savvy businesses are about using the resources available to them

•     Which industries are ahead of the curve, and

•     Which techniques businesses are employing to engage their audiences

Rich also will present insight into how communicators can most effectively and ethically build brand awareness, thought leadership and sales in a marketplace filled with illegitimate claims, greenwashing and “green sheen.”

About Rich

Rich Donley, APR, is vice president at Airfoil Public Relations and oversees the agency’s GreenTech and Industrial businesses. He has 20 years of experience in public relations, journalism and marketing communications, during which he has proven his talent for strategic planning, media relations, branding, writing, crisis communications, media training, product launches and event planning. Drawing upon his experience in automotive, manufacturing, alternative and advanced technologies, Rich provides strategy, counsel and support for a number of clients, including Faurecia, ilumisys, Imara, Altair Engineering, solidThinking and Paragon Green. He has also worked on GreenTech initiatives for NextEnergy and an E85 Viper project.

To register for the 2009 Heritage Region Conference, click here.