Ann Andrews Morris & Caroline Sapriel

Crisis Communication: Preparing for the Worst, Expecting the Best and Effectively Handling Whatever Happens

Many people think a crisis will never happen to them and often they don't prepare -- this lack of preparation can add insult to injury in the case of a crisis.  But in today's turbulent times, organizations are increasingly trying to solve issues before they arise by spending time identifying all possible worst case scenarios and developing plans to address those situations.  This session will help participants to better know how to anticipate, prevent and mitigate crisis situations in their organizations.  Attendees will learn how to put their skills to work in the development and distribution of crisis planning; act as an antenna for the organization to identify and address potential crises; and use best-practices and anticipatory information to shape an effective and successful crisis communication plan.

About Ann

Ann Andrews Morris has more than 20 years of experience in national news media, corporate, and nonprofit communications.  She runs AndMore Communications, a Washington, D.C.-based firm that provides clients with award-winning expertise in strategic communications, public relations, print and web development, crisis communications and media relations. Morris also has worked at ABC News, U.S. News and World Report, Share Our Strength, The American Red Cross, Ogilvy Public Relations, Global Rights and United Way of America.

About Caroline

Caroline Sapriel is the founder and managing director of CS&A, an international risk, crisis and business continuity management consulting firm with offices in Hong Kong, the U.K., Belgium, the Netherlands, the U.S. and Singapore. With more than 20 years of experience in risk and crisis management, she is a leader acknowledged for her ability to provide customized, results-driven counsel.

To register for the 2009 Heritage Region Conference, click here.