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8 a.m. to 9:15 a.m. – Conference Sessions
T1 – Measuring Naked Conversations - Ballroom I
Katie Delahaye Paine, KDPaine & Partners

• Now that blogging and social media activities are getting their own budgets and resources, it's time to figure out if it’s all working. This session will review the latest tools and techniques to measure blogs, social media and whatever they throw at us next. Is their ROI in blogging? Is a second life worth it? Which is better to "twitter" or to "flickr"? In this session, you will learn:
  • Tools and techniques available to measure social media.
  • How to evaluate the impact of social media.
  • Compare its effectiveness to other marketing activities.

T2 – Influencing Your Audience: Crafting Messages that Motivate People to Accept Your Ideas - Ballroom II
Ken O'Quinn, Writing With Clarity

• Social psychologists have found that numerous principles guide our behavior, whether it is in the workplace or in a social setting. Using these principles is important for any communicator who needs to convince an audience that something is true or who needs to move people to take action. In this session, you will learn how to construct messages and speeches in a way that influences the audience’s thinking:
  • How to structure the message depending on the audience.
  • How to open a message when the audience is resistant or skeptical.
  • How to hold an audience’s attention.
  • How to strengthen your credibility when the audience does not view you that way.
  • How to use principles of human behavior change to influence your audience.

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8 a.m. to 10:45 a.m. – In-Depth Sessions
ID2 – Podcasting 101: How to Get Started Creating Outstanding Podcasts for Internal or External Audiences - Ballroom III
Dan York, Mitel Corporation

• Are you struggling to understand how to start a podcast? Are you unsure of whether you and your organization have the time and/or skills to create podcasts? Or have you started but run into roadblocks? In this very interactive session, participants will go through the process of creating a podcast, having some fun along the way. In this session, you will learn:
  • Key steps to planning and launching a podcast.
  • The equipment and software you may or may not need.
  • Tips and tricks about how to build a community around your show.

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8 a.m. to 12:15 p.m. – Student/Practitioner Session
ST2 – Student Paper Presentations - Captain's View Room

• • Session 1: Student Paper Presentations and Professional Evaluations (7:45 a.m. -- 9:00 a.m.)
  • Session 2: Student Paper Presentations and Professional Evaluations (9:30 a.m. – 10:30 a.m.)
  • Session 3: Student Paper Presentations and Professional Evaluations (10:45 a.m. – 12 Noon)

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9:30 a.m. to 10:45 a.m. – Conference Sessions
T3 – Capital One's Milestones Approach: Internal Communications Driver of Business Results (Major Company Change and Crisis Collide; Communications Rock) - Ballroom II
Marc Cooper and Chris Palumbo, Capital One Services

• Instead of supporting business strategy, Capital One believes communication should be front and center. That philosophy was put to the test when Capital One, known as a credit card company, announced intent to acquire Hibernia National Bank, a New Orleans-based institution. Hurricane Katrina provided another series of challenges to overcome. In this session, through a case study of how they worked to bring together two diverse companies, you will learn:
  • How internal communications should be viewed not as the support system but rather as a key driver of change.
  • How communicators can be true change management consultants by structuring information processes that are in sync with business strategy and financial targets.

T4 – Behavior in the Workplace: Why People Click Or Conflict – And What You Can Do About It - Ballroom I
Pamela Gilchrist, PR~Link Public Relations, LLC

• From presidents to rock stars – learn what makes people tick. Ever wonder why you can’t get along with the lemming in the next cubicle or how to gain greater respect from the C-Suite? A Certified Personality Trainer, Gilchrist will share nine universal personality types and explain why they click or conflict in the workplace. By understanding underlying needs that drive behavior, communicators can more quickly reduce conflict and gain buy-in. In this session, you will learn to:
  • Identify why some C-level execs want a 20 page proposal and why others will only read two.
  • Learn to spot correctors, pleasers, competitors, bullies and more.
  • Take home strategies you can immediately employ to improve your communication effectiveness in the workplace.

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11 a.m. to 12:15 p.m. – Conference Sessions
T5 – Tap Your Born Innovators to Power Your Organization - Ballroom I
Rick Miller and John Bloomstrom, Northlich

• Innovation is a hot topic, but not everyone is an innovator, and it’s not something that can be easily taught. However, new methods are being developed to help organizations identify their own internal innovators – those staff members at all levels of the organization who are natural creative thinkers and most likely to contribute to breakthrough thinking. Rick Miller will present a case study of organizations that have identified their own innovators and helped drive big results. Through hands-on demonstration, attendees will learn:
  • How to identify natural innovators in your organization.
  • How they can contribute to your organization.
  • How to leverage natural innovators to drive business results.

T6 – Getting What You're Worth: The Possibilities and Promises of Value-based Billing - Ballroom III
Gregory G. De Blasio, Northern Kentucky University

• For too long, public relations and marketing communications counselors and creative practitioners have accepted time-based billing as the dominate business model. The time-base model is often questioned by clients and sells communication services far short of their real value. Attendees will learn about building and maintaining client relationships and the role of billing practices and be encouraged to consider and apply value-based and other incentive-driven methods to manage accounts. In this session, you will learn:
  • The kinds of communication initiatives most suited for incentive billing.
  • How to attach value to the services you provide.
  • How one-off projects are more likely to lead to longer and better relations with clients.

T7 – How Corporate PR Can Win You a Seat in the Executive Suite - Ballroom II
Hugh Burnham, Gutenberg Communications
John Pratt, Convergys Corporation

• Executives tend to think of the corporate communications and national media relations team as “the folks that write press releases,” and no role could be less strategic than that description. Effective national media placements in top tier business and national media not only generate leads for the company’s business, they also shape the perception of the company. By carefully seeding story ideas and executive expertise with long-developed relationships, a company CAN differentiate itself from the competition. In this session, you will learn:
  • How corporate communications and national relations program can help elevate the profile of their business and turn into real bottom line sales for their company.
  • Agency professionals will learn how a corporate communications and national media relations campaign can create relevant expertise to a company’s business that will help drive sales in the long term.

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12:30 p.m. to 2:00 p.m. – Lunch (included)
Web 3.0 & the Global "Read/Write" Intranet: The next generation of technology driving employee engagement (hint:your employees are in the driver's seat) - Ballrooms I, II, III
Michael Rudnick, Global Portal & eCommunications Practice Leader, Watson Wyatt Worldwide

• Blogs, Wiki's are Web 2.0, so last week. Social Media is now, and Web 3.0 is on the horizon. From Silicon Valley to Europe and China, new technology is revolutionizing how organizations communicate. See what's next for employee and corporate communications technology, and what you can put to work for your organization today. You'll hear about:
  • Harnessing user-generated content before it harnesses you.
  • Why data and identity management are really a communicator's best friend.
  • Integrating new technology into a multi-channel content strategy.