Click on session titles below to read more details about each presentation. When printing this page, all session descriptions will automatically be displayed.

7:30 a.m. to 12:30 p.m.
Accreditation Exam

8:30 a.m. to 5:15 p.m.
Conference Registration - Hotel Lobby

8:30 a.m. to 11:30 a.m.
Heritage Region Board Meeting

12 p.m. to 5 p.m.
Chapter Leaders Forum

---

4 p.m. to 5:15 p.m. – Pre-Conference Workshop
The ABCs of Accreditation - Ballroom III
Nancy Harrity

• Looking for a professional challenge? Perhaps you are assessing your career or planning the next step in your professional growth? Then come and learn the ABCs of becoming an Accredited Business Communicator (ABC). Accreditation is IABC’s premier professional development program. Those who have earned the ABC designation have demonstrated their abilities to think and plan strategically, and to manage the skills essential to effective organizational communication. In this session, you will gain insight on:
  • The reason to become an ABC
  • The steps required to complete the program – application, work portfolio, and written and oral exam
  • The education and experience needed to apply for accreditation

---

6 p.m. to 9:30 p.m. – Welcoming Session and Silver Quill at Newport Aquarium
The busses will leave from the hotel at 5:15 p.m. Upon arriving at the aquarium, guests will have the opportunity to partake in canapés, cocktails, and networking.
Communications Leadership in a “Let Go” World
Charlotte Otto, Global External Relations Officer, The Procter & Gamble Company

• In today’s world, the consumer has taken control of the medium and the message. This creates big challenges – and big opportunities – for communicators in this new “let go” world. This keynote address will share strategies to help build and protect your business, and lead your organization, in a rapidly changing communications environment. Participants can expect to learn:
  • How changing values are impacting consumer expectations and behavior
  • New communication strategies to win in the “let go” world
  • New capabilities communicators need to effectively lead their organizations in the changing environment