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Chapter Leaders Forum
The Leadership forum is for IABC members holding chapter leadership positions in the
Heritage Region, or up and coming leaders as designated by a chapter president.
Registration Cost: Free for Chapter Leaders. In addition, the Heritage Region has made funds available to chapters to help reimburse chapter leaders for travel and accommodation expenses. For more information, talk to your Chapter President or Finance Director.
To Register: All Chapter Leaders Forum registrations will be handled by Beth Varcho. You cannot register for the Chapter Leaders Forum using the Heritage Region’s Conference Website. Please, contact Beth Varcho at bvarcho@mchs.com or at 614-234-2211 to register yourself or your designated chapter leader(s) who will attend from your chapter.
Schedule: To learn more about the schedule, click on session titles below to read details about each presentation. When printing this page, all session descriptions will automatically be displayed.
Sunday, October 14 — 12 p.m. to 5 p.m. 12 p.m. to 12:45 p.m.
Registration & Networking
Sunday, October 14 — 12 p.m. to 5 p.m. 12 p.m. to 12:45 p.m.
Registration & Networking
12:45 p.m. to 1 p.m.
Welcome & Introduction
1 p.m. to 1:45 p.m.
Morning Keynote: Strategic Leadership
- A veteran and proven leader of the IABC, David Kistle promises to offer a keynote that will inspire chapter leaders.
- David C. Kistle, ABC, is senior vice president of research, measurement and evaluation at the public relations firm Padilla Speer Beardsley in Minneapolis. He served as IABC Chairman in 2004-2005 and led IABC’s Research Foundation in 1999-2000 as its chairman and served twice as trustee. He is an adjunct professor at the University of Minnesota and Webster University.
1:45 p.m. to 2:30 p.m.
101 Things (or Slightly Fewer) You May Not Know About Membership
- As an IABC leader, you may be asked obscure questions about membership. Can our company transfer a membership? Can I pay for my membership in installments? What do I do if I want to change my chapter? My name? My contact information? Get the answers to these and other mysteries at this session that shines a bright light on the corners of membership trivia.
- Lee Anne Snedeker (IABC Headquarters Staff) is IABC’s Sr. Vice President of Membership and Market Analysis. She develops and implements membership marketing programs, conducts member research, and manages the customer service and data processing staff. Lee Anne has been on the IABC staff since 2001. She previously held corporate development and marketing positions at Miller Freeman, now CMP, a trade show producer and magazine publisher, as well as various marketing and research positions. Lee Anne has a BA in English from Brown University and an MBA from Stanford University’s Graduate School of Business.
2:30 p.m. to 2:45 p.m.
Break
2:45 p.m. to 3:45 p.m.
Learning from Experience: Special Session with Past and Present Senior IABC Leaders
- There are many reasons for being an IABC Chapter Leader. But what keeps you motivated? How do you deal with succession planning? How do you keep the interest of chapter members and distinguish your chapter from other similar organizations? Perhaps, you are a new member of a board, and are continuously getting the “we have done that before and it didn’t work” line from fellow, more veteran members. Whatever the challenges you face as a Chapter Leader, this session will give you a great opportunity to grow as a professional and leader. This interactive session will offer a great insight from leading communication professionals who have held several leadership positions within IABC. So bring your questions, ask them, and learn from their triumphs, mistakes and challenges.
- Barbara Puffer MA, ABC, is currently the Heritage Region Director, and calls herself a “recycled” IABC leader, as she served as director of the former U.S. District 1 in the ‘80s and served on the IABC Executive Board as a director-at-large. She’s done many things in IABC from two-term chapter president, to Gold Quill (Division coordinator four times and Blue Ribbon Panel Judge), to Accreditation (the Board, examiner, portfolio reviewer, mentor), to EXCEL (committee chair), and onto the Research Foundation Chairman.
She has worked nearly 35 years in corporate and organizational communications management -- primarily as a corporate communications manager but since 1998 as a consultant. She is also Associate Professor for the University of Maryland University College on-line, teaching in the undergraduate Communications Studies program and for the Graduate School of Management and Technology.
3:45 p.m. to 4:15 p.m.
Using Advocacy to advance IABC, our members and our profession
- Advocacy means different things to different people. In IABC, Advocacy is about exploring opportunities that will add value for IABC, its members and the communications profession. This interactive session will include:
- An overview of the initiative's objectives and progress
- A discussion of how chapters can support -- and benefit from – Advocacy
- An opportunity to share your questions, feedback and ideas
- Michael Zimet is President of Dialogue Solutions, specializing in assessment, strategy, and improving how management communicates with employees. His clients include IBM, Intel, MasterCard International, Merck and Prudential. He currently serves as chair of IABC's Advocacy Work Group.
4:15 p.m. to 5 p.m.
Closing Keynote: Be Heard™ by leading the charge on the IABC brand
- What does it mean to "be heard"? What does this brand mean to IABC? And to our members and other stakeholders? Take a close look at how IABC followed best practices in brand - and created a few new ones - with the engagement process to develop and implement "be heard". You will pick up some insight into the association as well as practical tips that can apply to any brand challenge.
- Mark Schumann is a Communication Consultant for Towers Perrin. He works in Towers Perrin's offices in Dallas and Stamford. He recently completed six years as the firm’s Global Communication Practice Leader. Before assuming this role in 1998, he was a communication consultant in the firm’s offices in Dallas, Houston and San Francisco.
Mark holds a master’s degree from the University of Denver and a bachelor’s degree from Austin College, Sherman, Texas. He is an executive board member of the International Association of Business Communicators (IABC) and former board member of the IABC Foundation. He is the winner of 13 Gold Quill Awards from IABC, was named IABC Communicator of the Year in Dallas and Houston, and has received six Awards of Excellence in Communication from Business Insurance Magazine.