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IABC Heritage Region Conference 2008 Presentations
To save on paper consumption, we’re asking conference participants to print copies of the presentations they are interested in. We will not be providing copies on site, except as indicated below.
Sunday, October 12, 2008
6:00 pm – Opening Session
The Stories of Our Lives, Peter Prichard, President, Newseum
Silver Quill Awards, Mark Twain, writer, humorist, satirist, lecturer
Monday, October 13, 2008
M1. Engaging Employees Despite the Obstacles
M2. The Tool That Changes Everything: Video
M3. Media Relations: The Fallacy of Staying on Message
M4. The Impact of Organizational Change on Communicators
M5. Business Writing: Raise the Bar and Help Your Company Succeed
M6. The Difference Makers: Winning Communication Traits of High Performing Organizations
M7. Building Brands and Managing Reputations via Social Media
M8. The Care and Feeding of a CEO
M9. The Impact of New Media in the War for Talent (Provided on site)
General Session - Green Gone Wild: Saving Your Reputation from Misguided Environmentalism
M10. Communicating Confidence in an Era of Low Trust (Provided on site)
M11. Mobile Web: How the Impact of iPhone Will Change Business Communications
M12.
<SESSION CANCELLED> Making the Most of Communication Measurement
M13. Irresistible: How to Get People to Love your Products, Services and Ideas
M14. Recipe for Success… Ingredients for Successful Leadership (Provided on site)
M16. Marketing in a World Where Messages Don’t Matter
M17. Create the Reputation You Want: 10 Powerful Writing and Speaking Tips (File 1) (File 2)
M18. Green Communications: Innovative Approaches for Enabling Sustainability Initiatives
Tuesday, October 14, 2008
General Session - Taking Your brand and Reputation to the Next Level
T1. Six Years of Communication ROI Studies (Provided on site)
T2. Appreciative Inquiry as a Communication Tool
T4. Connecting Employees across Generations and Geographies
T6. Serving up the ACE Operating System: From the Shop Floor to the Office
T7. Power, Presence & Projection
T8. When You or Your Client Are the Headline
T9. Avoiding a Corporate Identity Crisis: How Communications Can Take the Lead
General Session - The Silent Language of Leadership