Schedule at a Glance

Sunday, October 12, 2008

10:30 am to 5:15 pm – Conference Registration

8:30 am to 11:30 am – Heritage Region Board Meeting

12:00 pm to 5:00 pm – Chapter Leaders Forum (lunch included)

6:00 pm – Opening Session
The Stories of Our Lives, Peter Prichard, President, Newseum
Silver Quill Awards, Mark Twain, writer, humorist, satirist, lecturer

Monday, October 13, 2008

8:00 am - 9:15 am – General Session
Communicating  During Turbulent Times, Robert Dilenschneider, Chairman and founder, The Dilenschneider Group

9:30 am - 10:45 am – Breakout Sessions

M1. Engaging Employees Despite the Obstacles
M2. The Tool That Changes Everything: Video
M3. Media Relations: The Fallacy of Staying on Message
M4. The Impact of Organizational Change on Communicators

9:30 am - 12:15 pm – In-depth Session  

M5. Business Writing: Raise the Bar and Help Your Company Succeed

11:00 am - 12:15 pm – Breakout Sessions

M6. The Difference Makers: Winning Communication Traits of High Performing Organizations
M7. Building Brands and Managing Reputations via Social Media
M8. The Care and Feeding of a CEO
M9. The Impact of New Media in the War for Talent:  How new forms of communications are changing job searches and career management

12:30 pm - 1:45 pm – General Session
Green Gone Wild: Saving Your Reputation from Misguided Environmentalism, Matthew Broder, Vice President, External Communications, Pitney Bowes

2:00 pm - 3:15 pm – Breakout Sessions

M10. Communicating Confidence in an Era of Low Trust
M11. Mobile Web: How the Impact of iPhone Will Change Business Communications
M12. Making the Most of Communication Measurement
M13. Irresistible: How to Get People to Love your Products, Services and Ideas

2:00 pm - 5:00 pm – In-depth Session

M14. Recipe for Success… Ingredients for Successful Leadership

3:30 pm - 4:45 pm – Breakout Sessions

M15. Employee Communications During a merger: Lessons Learned
M16. Marketing in a World Where Messages Don’t Matter
M17. Create the Reputation You Want: 10 Powerful Writing and Speaking Tips
M18. Green Communications: Innovative Approaches for Enabling Sustainability Initiatives

5:00 pm - 6:00 pm – Speed Networking [Joint Session with Students/Professionals]

6:30 pm – Dine-Around

8:00 am - 9:15 am – General Session
Taking Your brand and Reputation to the Next Level, John Foley, Founder and CEO, LEVEL Brands

9:30 am - 10:45 am – Sessions

T1. Six Years of Communication ROI Studies: What Top-Performing Companies Worldwide Have Taught Us About Communication Best Practices
T2. Appreciative Inquiry as a Communication Tool
T3. Strategic Corporate Communications and Execution
T4. Connecting Employees across Generations and Geographies

9:30 am - 12:15 pm – In-depth Session

T5. Ragan – Social Media Brainstorming and Benchmarking

11:00 am - 12:15 pm – Breakout Sessions

T6. Serving up the ACE Operating System: From the Shop Floor to the Office
T7. Power, Presence & Projection
T8. When You or Your Client Are the Headline
T9. Avoiding a Corporate Identity Crisis: How Communications Can Take the Lead

12:30 pm - 2:00 pm – General Session
The Silent Language of Leadership, Carol Kinsey Goman, Ph.D., Executive Coach and Consultant, Kinsey Consulting Services

2:00 pm – 2:30 pm – Conference Close