IABC Heritage Region
Course Catalogue
One of IABC’s goals
is: “Leveraging technology to maximize networking opportunities and access
to resources.” In that spirit, this Heritage Region Course Guide provides
a one-stop-shopping spot for webinar professional development opportunities
and events offered within the Region’s geographical area. We have
also added a listing of IABC International workshops
within our region. We
hope you find this helpful. Please send your comments and questions to
Leadership
Development Director
Elvin Montero at
609.392.4214
Upcoming IABC
International & Ragan Webinars
Tuesday,
May 20
3-4:30 p.m. EST
Choose the best social media mix for
your corporate communications with Albert Maruggi,
President of Provident Partners. Social Media: Plenty of people are
talking about it, but few companies use it to their advantage. You and
your colleagues are already using social media because you most likely
read blogs, watch YouTube videos, comment in online product reviews,
have a Facebook page or LinkedIn Profile. Social media is full of
opportunities for communicators and PR professionals to build engaging
campaigns, create rewarding relationships, and extend brands in a whole
new direction. In this 90-minute webinar you will learn how to identify
the right social media tools and know when to incorporate them into your
communications efforts.
Register Now!
Tuesday,
May 27
3-4:30 p.m. EST
Communicating corporate social
responsibility: Tools for managing the process with
Patrick Williams, Ph.D. of Ragan Consulting. Everyone is talking
about Corporate Social Responsibility (CSR), but do you know how to best
communicate the message inside and outside your organization? Learn the
results of Ragan's global survey, "Communicating Corporate Social
Responsibility" and make a difference within your organization.
Register Now!
Wednesday, May 21
Noon to 1:30 p.m. EST
Managing Tomorrow's Crises With 21st
Century Tools: Social Networking, Dark Sites, Blogs, Word of
Mouth, and More (Event ID: 13371) Presented by James E. Lukaszewski,
ABC, APR, Fellow PRSA, CCEP and Idil Cakim, Vice President of
Interactive Media, GolinHarris The Internet is becoming increasingly
inhospitable in new and creative ways as individuals use social media
more and more for dark purposes. Whether it's an attack on individuals,
a corporation, a product, a government agency, or some other icon,
aggressive forms of criticism, humiliation, and public embarrassment
require some serious thinking, preemptive actions, and a response
strategy.
Because the Web has become such an important element in effective and
comprehensive response to crisis situations, more and more companies are
establishing template sites, also called "dark" sites, which are
pre-organized with pre-authorized information. These "dark" sites are
set up for immediate respond to the general nature of crises and used to
get ahead of the negativity caused by delays in responding to situations
of public interest.
Register now!
Wednesday, June 25,
2008
Noon to 1:30 p.m. EST
Transforming Managers Into Better
Communicators, Even Leaders (Event ID: 13372) presented by
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP. Most managers above
the supervisory level consider themselves to be good to excellent
communicators. Those of us who are communicators know that one of the
weakest areas inmost organizations is communication to employees by
managers and supervisors. Although there are many programs available
through different channels to address this weakness, too few genuinely
help supervisors become better communicators. This program is
specifically designed to help ensure participants return to their
offices armed with proven communication techniques and strategies they
can use to help align all levels of management, employ better
communication techniques, and become even better leaders.
Regiser Now!
IABC International workshops within our region:
2008 Financial Communication
Workshop
29–30 May - New York, NY, USA
2008
Business Writing Conference
15–16 May - Philadelphia, PA, USA
